Recent Posts

Should You Make Social Media a High Priority for Your Business?


Should Social Media Be a Priority for Your Business?

You can attract new customers and get your name out in front of plenty of your ideal prospects through social media. You can also waste a lot of time and money trying to gain traction and acquire customers via social media. Find out if making social media a high priority is a good idea for your business.

Good Email Subject Lines


The Best Email Subject Lines Have One Thing in Common

It’s hard enough to get someone to give you their email address. With the amount of email the average person gets every day, it’s also difficult to get your emails actually opened. So how can you ensure that your email messages get read? The key to achieving a high open rate is a really good subject line.

Accrual vs Cash Basis Accounting


Cash Accounting vs. Accrual Accounting: Which to Use?

One of the first decisions you’ll have to make regarding the financial management of your business is which accounting method to use. Cash accounting is more popular and user friendly. Accrual accounting is more accurate in many ways and some businesses are required to use it. Learn more about both here.

Protecting Intellectual Property Rights

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How to Protect Your Intellectual Property Rights

It seems like for every innovative product, clever campaign, or distinctive brand there’s always an imitator. So how can you safeguard your intellectual property from being stolen, copied, or counterfeited? Patents, trademarks, servicemarks, and copyrights offer protection and allow you to pursue damages from infringers.

Business Plans

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What Is a Business Plan and Why Do I Need One?

If you’ve never written a business plan before, you might not be comfortable creating one. Maybe you’re wondering if you really need one or not. All business owners can benefit from writing a business plan. Creating a business plan forces you to thoroughly examine your business idea and provides a blueprint for growth.

Small Business Payroll Outsourcing


Should Your Payroll Be Outsourced or Done Internally?

Doing the payroll on your own can be a huge headache. One mistake can result in angry employees or penalties and fines from your local government or the IRS. Luckily, there are many payroll services targeted toward small businesses that can prepare your paychecks, direct deposits, and payroll taxes for you.

Small Business Email Marketing


The Benefits of Email Marketing for Small Business

Compared to other forms of marketing, email marketing is highly accessible to most small businesses. Email can prove to be extremely effective for relationship building, retaining customers, capturing new leads, and achieving a solid return on investment for every dollar you spend on your email campaigns.

Buying a Business

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Buying a Small Business vs Starting One From Scratch

Buying a small business comes with numerous advantages over starting a business from nothing. While buying a business can be a faster path to success it’s not without its potential pitfalls. It may not be for everyone. Discover the advantages and disadvantages of buying a small business.

Government Grants for Small Business


The Truth About Government Grants for Small Business

Government grants for small businesses exist, but it’s not like free money just falls from the sky. Getting a grant is not easy and not everyone is qualified. There are also government grant scams to look out for. That said, your business may qualify to receive grant money from your state or the federal government.

What Should I Put in My Business Plan?

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The Parts of a Business Plan Explained

Your business plan doesn’t have to be long or elaborate in order to be useful. What goes into a business plan depends on who will read it. If it’s just for you, you can leave out entire sections that would only be of interest to investors or bankers. If you’re seeking funding, then your business plan will have to be more thorough.