Whether you sell a product or a service, if your business relies on customers coming to see you, setting up shop in the right location is absolutely critical to your success. There are also important considerations even if you don’t need customers to come to you or you intend on running your business from home.
You can attract new customers and get your name out in front of plenty of your ideal prospects through social media. You can also waste a lot of time and money trying to gain traction and acquire customers. Find out if making social media a high priority is a good idea for your business.
It’s hard enough to get someone to give you their email address. With the amount of email the average person gets every day, it’s also difficult to get your emails actually opened. So how can you ensure that your email messages get read? The key to achieving a high open rate is a really good subject line.
One of the first decisions you’ll have to make regarding the financial management of your business is which accounting method to use. Cash accounting is more popular and user friendly. Accrual accounting is more accurate in many ways and some businesses are required to use it. Learn more about both here.
It seems like for every innovative product, clever campaign, or distinctive brand there’s always an imitator. So how can you safeguard your intellectual property from being stolen, copied, or counterfeited? Patents, trademarks, servicemarks, and copyrights offer protection and allow you to pursue damages.
If you’ve never written a business plan, you might not be comfortable creating one. Maybe you’re wondering if you really need one. All business owners can benefit from writing a business plan. Creating a business plan forces you to thoroughly examine your business idea and provides a blueprint for growth.
Doing the payroll on your own can be a huge headache. One mistake can result in angry employees or penalties and fines from your local government or the IRS. Luckily, there are many payroll services targeted toward small businesses that can prepare your paychecks, direct deposits, and payroll taxes for you.
Compared to other forms of marketing, email marketing is accessible to most small businesses. Email can be extremely effective for relationship building, retaining customers, capturing new leads, and achieving a solid return on investment for every dollar spent on email campaigns.
Buying a small business comes with numerous advantages over starting a business from nothing. While buying a business can be a faster path to success it’s not without its potential pitfalls. It may not be for everyone. Discover the advantages and disadvantages of buying a small business.
Government grants for small businesses exist, but it’s not free money for the taking. Getting a grant is not easy and not everyone qualifies. There are also government grant scams to look out for. That said, your business may qualify to receive grant money from your state or the federal government.